Successful Ford Edge

2011 Ford Edge Sport

Ford said its top-selling crossover Ford Edge has completed over 400 000 copies since its release on the market in late 2006.
Possible after achieving record sales, the market will appear the second generation of Edge, as cars already dispatched to the Ford dealer network of factory Oakville Assembly Complex in Ontario, Canada.

When Edge came in 2006, this segment of crossovers with an average size is 4.3% of the U.S. market. Today, the segment has gained 9.5% of the market in America, there is an increase of 220% after the emergence of Ford Edge.

2011 Ford Edge Rear

“Ford Edge is one of the most competitive segments of the market, but its sales grow by an impressive pace,” said marketing manager of Ford crossover group, Amy Marentic.

Another interesting fact is connected with the fact that 80% of Ford Edge‘s sales in the U.S. are at higher market segments, increasing the profits of the company.

Ford Edge 2011

The new generation of Ford Edge comes at a time when his predecessor, said annual sales growth of 30%. New Edge is a more powerful engine (more powerful is 20 hp) while there is improved fuel economy. According to manufacturers, Ford Edge consumes 12.1 liters per 100 km city and 8.5 liters per 100 km in rural conditions.

MyFord Touch

In the second-generation Ford Edge makes premiere and the second generation of “Sync infotainment system” (fun information system) called MyFord Touch. This is a combination of touch-screen, voice commands and custom LCD screen.

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